M-302

BUSINESS POLICY AND STRATEGIC MANAGEMENT

Course/Paper : 302                                                  Max.Marks : 70

 

MBA  Semester-III                                                   Time : 3 Hrs.

 

Objective:

The objective of the course to equip the students with analytical tools for Cracking case studies by scanning the business environment and coming to a decision. The students will benefit by acquiring new ways and means of developing strategic decision making skills.

 

Section-A
 

Introduction

: Business policy-evolution of the concept. Difference between business policy and strategic management. Corporate governance- concept, issues, models, evolution and significance. Introduction to Strategic Management-Concept importance of strategic Management, Strategy & Competitive Advantage, Strategy Planning & Decisions, strategic Management Process.

 

Top management perspective:

Establishing company direction-developing strategic vision, setting objectives and crafting a strategy-Internal & External Environment, Formulating Long Term objective & Strategy, Strategic Analysis & Choice.
 

Analyzing business environment:

Analysis of Business environment at 3 levels-Macro external environment analysis, external environment analysis (Industry analysis and competitor analysis) porter’s five forces and competitor analysis framework, and firm level internal analysis.

 

ntifying alternative strategies:

Grand strategies: stability, growth, retrenchment & combination strategies.
 

Competitive strategy and competitive advantage:

Industry and competitive analysis, strategy and competitive advantage, Principles of Competitive Advantage-Identifying Value Activities,Competitive Scope and the Value Chain, the Value Chain and Generic Strategies, Mergers & Acquisitions Strategies.

 
 

Section-B
 

Case Study

 

 

 

 
 
 
 

 
 
 

 
 

 
 

 

 

 
 

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