E-BUSINESS

This course will provide the students with an analytical and technical framework to understand the emerging world of e-Business. E-Business poses both a challenge and an opportunity for managers. As a matter of competitive necessity, savvy managers must gain an understanding of the rapidly changing technology and business models. They need to develop a basic understanding of how electronic business differs from "real" business settings. They also need to acquire hands on knowledge of the underlying technological infrastructure in order to have a clear idea of the business and organizational possibilities inherent in these developments.

Section A

Introduction, background and current status: digital economy, principles of e-business, e-business models.

e-business frameworks: e-selling process, e-buying planning, e-procurement, convergence strategies.

e-business design and e-markets: overview, steps in e-business design, reversing the value chain, knowledge building. E-market models, direct B2B markets, coalitions.

Integrating supply chain management process: definitions, components of e-supply chain, managing relations in e-supply chain

Integrating enterprise resource planning process: enterprise artitecture planning, lead time reduction, improved supplier performance.

Selling chain management process: definition, business and technology drivers, infrastructure, sales and distribution configuration.e-CRM processes and their integration, e-banking, e-governance. E-Business strategy into action, Challenges, e-Transition and Summary. e-Security.

Section B

Case and Problems