M-420

FIELD STUDY AND PROJECT REPORT: EVENT AND

CONFERENCE MANGEMENT

Course/Paper : 420                                                       Max.Marks : 70

 

MBA  Optional(H)                                                         Time : 3 Hrs.

 

Objective:The objective of this course is to familiarize students with theoretical as well as practical dimensions of events and conference management. Recently, event and conference management has emerged as socio-economic activity in a very big way. This has opened new avenues of employment for young men and women. The students will gain theoretical knowledge about events and conferences in the classroom and prepare a project report after conducting a teacher-supervised field study.

 

Section A
 

Introduction to events, its significance, types and appropriate management approaches, impact of Hallmark event. Introduction to conferences, its significance, types and appropriate management approaches. Preparing a project report, after conducting a field study to demonstrate understanding about various dimensions of event and conference management.

 

Section B
 

Case and Problems